Identity — Art-Direction | Design | Typography | Layout

Alternation is the repeated occurrence of two things in turn. It is also, soon to be, a small business started by a forward—thinking designer.

Alternation provides a platform for clients who desire to turn a special or not—so—special piece, into that unique little something.With a commitment to a circular supply of recycled materials + garments, nothing gets wasted.

It’s a simple business concept, so a simple typographic concept was divised to tell the tale of alternating between ‘Alterations + Up—cycling’.